CÎROC is a brand of eau-de-vie vodka, manufactured by using grapes from the Charente-Maritime region of France. It is produced and distributed by the British-based multinational alcoholic beverage maker Diageo. Since 2007, USA marketing and promotion for CÎROC has been handled by Sean “Diddy” Combs in an “equal-share venture” with profits from the brand being split between promotional partner Diddy and manufacturing partner Diageo. Taste Note NOSE: Refined, citrus aromas TASTE: Smooth, lightly sweet and enriched by the natural character of grapes FINISH: Crisp and clean
